LinkedIn had a great idea to differentiate their business cards: make them square. What they didn't initially consider is that when you introduce a new form factor for a traditional item, you have to reengineer all the paraphernalia that surrounds it, too.

LinkedIn knew they needed to provide a consistent and easy way to deliver these square cards at trade shows and conferences so employees would embrace the new design. That's why the branding team turned to Shirtboy.com. We'd worked with them in the past, and they knew we could take their idea from the design concept phase through professional execution.

LinkedIn had a great idea to differentiate their business cards.

From creating CAD renderings and finding the perfect partner to produce them overseas at the right price to delivering ontime in custom gift packaging, Shirtboy.com checked all the boxes. We created for LinkedIn employees 3000 bespoke card holders, each of which held 15 business cards with a thumb roller to dispense a single card at a time quickly and easily.